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Episode #2: Does brand activism actually work?
These days it’s certainly trendy to slap a label on your brand and call yourself “sustainable”. But, as a brand, how do you know if that actually…
Nov 9, 2020
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Evelyn Hartz
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Episode #2: Does brand activism actually work?
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August 2020
Episode #1: Is the invisible hand theory outdated?
Hey there, Meet Daniel. Daniel Acheampong is one smart cookie. He has degrees from Harvard & Wharton; worked at Goldman Sachs; and now is setting out to…
Aug 11, 2020
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Evelyn Hartz
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Episode #1: Is the invisible hand theory outdated?
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Pivoting
Hi everyone! Long time no talk. I started this newsletter and podcast earlier in 2020. Then, COVID hit. Then, George Floyd. And, to be honest, I haven’t…
Aug 8, 2020
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Evelyn Hartz
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Pivoting
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July 2020
Daniel Acheampong Podcast Clip
Jul 26, 2020
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Evelyn Hartz
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Daniel Acheampong Podcast Clip
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Episode #3: Why most people (me included!) overthink launching their ecommerce brand & the actual tools you need to get started w/ Ben…
Hi everyone! This was a fun episode. I sat down with my college classmate and former co-worker at Salsify, Ben Sharaf, to ask his advice on the…
Jul 19, 2020
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Evelyn Hartz
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Episode #3: Why most people (me included!) overthink launching their ecommerce brand & the actual tools you need to get started w/ Ben Sharaf
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May 2020
My Top 3 Learnings from Brad Stone's The Everything Store
In business, the more ruthless you are, the more profitable you are…right? Not always. According to HBR, people tend to think companies can’t do good…
May 10, 2020
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Evelyn Hartz
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My Top 3 Learnings from Brad Stone's The Everything Store
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Episode #2: Juliana Casale on Magic Spoon, Community, and DTC fundraising
Hi team 👋, I’m so excited to share my conversation with Juliana Casale who was most recently the Head of Marketing Services at Clearbanc, a company…
May 7, 2020
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Evelyn Hartz
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Episode #2: Juliana Casale on Magic Spoon, Community, and DTC fundraising
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April 2020
Day One: Issue #2
Building momentum
Apr 20, 2020
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Evelyn Hartz
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Day One: Issue #2
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The Top 3 Things I'm Doing in My First 30 Days of Starting a Consumer Brand
I have a hypothesis for why many businesses never get off the ground. No. Momentum. If I launch my product 6 months to a year from now and nobody buys…
Apr 19, 2020
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Evelyn Hartz
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The Top 3 Things I'm Doing in My First 30 Days of Starting a Consumer Brand
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Day One: Issue #1
There's no shortage of advice for entrepreneurs out there. But, here's the problem: Most of the advice comes from successful entrepreneurs looking…
Apr 12, 2020
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Evelyn Hartz
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Day One: Issue #1
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Day One: Episode #1
This is my first episode. In the episode, I cover why I want to start a business, how my business relates to Nepal ⛰️, and the best state for anyone to…
Apr 12, 2020
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Evelyn Hartz
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Day One: Episode #1
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February 2020
The Hidden Risk of Optimism
Many entrepreneurs have an unexpected weakness: Optimism. According to Daniel Kahneman, winner of the Nobel Prize in Economics, the chances that a small…
Feb 9, 2020
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Evelyn Hartz
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The Hidden Risk of Optimism
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