These days it’s certainly trendy to slap a label on your brand and call yourself “sustainable”.
But, as a brand, how do you know if that actually influences your customer’s purchasing decision?
Meet Ashland Stansbury, founder of Because.
She’s on a mission to help ecommerce brands determine for themselves whether having a social or environmental purpose actually makes consumers click the buy button.
In this episode, we discuss:
How to weave your purpose into every aspect of your brand
Whether having a social or environmental purpose is at odds with growing a business 📈
Raising capital from investors as a purpose-driven founder
Ashland is an expert on millennial and Gen Z shopping behavior, and whether you’re a skeptic of brand activism or not, I promise you’ll learn a ton from her.
I certainly did!
You can listen to the episode via the link above☝️, on Spotify, Apple Podcasts, or anywhere you get your podcasts.
Episode #2: Does brand activism actually work?