Tom Watson, a famous golfer, once said:
“Sometimes thinking too much can destroy your momentum.”
Now, I know next to nothing about golf ⛳, but I do know a thing or two about overthinking.
That’s why start-up month zero for me is all about building momentum. And why this is my simple to-do list for the month:
^Am I missing items on this list? Will some of these items take me longer than I think they will?
Probably! But, I respond well to having a deadline, and I know these are the things I need to do to make my idea feel real.
“Fixed time, variable scope.” - Ryan Singer, Basecamp (Source)
You can read more of my thoughts on momentum building and why I believe these items are essential for any ecommerce brand to tackle early on here.
‘Til next time!
- Evelyn
P.S. Favor to ask. Have you seen any great packaging recently? My quarantine diet has featured a lot of Annie’s Mac & Cheese and I noticed this cool feature on the box this week. Now, I’m on a packaging kick.
If you see something great, do you mind sending it my way for inspo? You can just reply to this email or comment in the thread below. (Thanks in advance!) 📦